In recent years, the gamification sector has witnessed remarkable growth. The COVID-19 outbreak has, however, caused a significant increase in demand on the market, enhancing the popularity of mobile gaming apps and software built around this reward-based solution. The outbreak has also created the ideal setting for gamification, especially in terms of encouraging involvement during the lockdown. A number of large businesses have already used gamification technologies and are boosting their gamification investment for a range of purposes, from recruiting to advertising.
Gamified systems will continue to be in demand around the globe. In fact, a compound annual growth rate (CAGR) of 27.4% is expected to drive the global gamification industry from $9.1 billion in 2020 to $30.7 billion in 2025. For the next five years, North America will continue to hold the greatest market share for gamification worldwide. With 90% of citizens owning a smartphone, the region’s high percentage of mobile internet users will be the driving force behind this.
Within the anticipated time frame, the European gamification market will also experience significant growth. This growth will be facilitated by local governments and important stakeholders. For instance, more gamification conferences and events will be held in France and the United Kingdom. One of the important components propelling market expansion is the rising adoption of gamification solutions built on the AI platform. Many businesses are employing AI-based solutions and cutting-edge technologies to acquire deep insights into their workforce. By eliminating uncertainty in employee motivations and supporting workers in more effectively attaining goals, AI-based gamification models provide accurate responses.
Considering the ever-increasing number of intuitive gamification solutions entering the market, choosing the right solution provider has become a critical task for firms. To help our readers better understand the best-in-class solutions and services available in the industry, the editorial team at CIOReview Europe has dived deep into the world of gamification. Companies featured in the magazine include SalesOn, Mambo Solutions Ltd among many others. This magazine also presents best practices and ideas from industry experts - Tim Reeves, VP Gaming Systems, Landry’s and Dan Bedi, Head of Sports, Retail & Gaming, Railsr. We hope this edition of CIOReview Europe helps you build the partnership you and your organisation need to foster sustainable and highly cost-efficient operations driven by robust and innovative technology. We are proud to present our most promising Gamification Solution Providers in Europe and UK 2022.
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